Looking Glass’s technology is extremely cool, but has, thus far, been prohibitively expensive, ranging from $600 for its 8.9-inch product to $6,000 for the 15-inch model — and an undisclosed sum for its 32-inch 8K display. Portrait might not be the most technically ambitious or versatile product the Brooklyn-based startup has produced, but it’s easily the most accessible.

At $349, it’s still not cheap (though it’s $199 if you get in early via Kickstarter), but it has to be one of the most affordable holographic displays on the market. Along with the pricing, the company is taking a more populist approach to functionality, as well, offering up what is essentially a very advanced digital photo frame. The system offers up to 100 different perspectives on a 3D image, which, unlike products like Sony’s new 3D display, can be viewed by multiple people at once.

The system can also be run without being tethered to a computer. Its standalone mode relies on a built-in computer to deliver a 60 FPS holographic image. Those photos, meanwhile, can be captured with an iPhone and edited into a 3D image using the included HoloPlay Studio software. Holographic videos can also be captured with Azure Kinect and Intel RealSense cameras.

“It’s the first step toward holographic video calls,” the company notes, perhaps tipping its hand a bit about future plans.

“Ever since I was a little kid, I dreamed of the moment that I’d be able to have a holographic display of my own,” CEO Shawn Frayne says in the release. “I imagined what it would be like to send someone a holographic birthday message, or to say hello as a hologram to my great-great-great granddaughter. Looking Glass Portrait, the culmination of six years of work by our Brooklyn and Hong Kong based team, makes those dreams real for more people than ever before.”

The Portrait goes up on Kickstarter today, and will be available to early backers for $199.