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Facebook’s 360 video Guide and Heatmap can steer or track where you look

Facebook’s 360 video Guide and Heatmap can steer or track where you look

Facebook has to train people how to make great video if it wants it “at the heart” of its services like Mark Zuckerberg promised, so today it launched a slew of new video analytics. Creators can now see the audience demographics of their video viewers, what moments were most engaging in their live broadcasts, and […]

Facebook will bypass web adblockers, but offer ad targeting opt-outs

Facebook will bypass web adblockers, but offer ad targeting opt-outs

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see […]

Learn News Feed strategy from Facebook VP Adam Mosseri at Disrupt SF

Learn News Feed strategy from Facebook VP Adam Mosseri at Disrupt SF

Come to TechCrunch’s Disrupt SF conference to hear how your company can win at and adapt to the Facebook News Feed. We’ll have Facebook’s VP of Product Management for News Feed Adam Mosseri about what gets seen and what doesn’t, and how to take capitalize on its frequent algorithm changes. Mosseri has been working on […]

Facebook’s redesigned business Pages roll out to all

Facebook’s redesigned business Pages roll out to all

If you’ve visited a business or brand’s Facebook Page in recent days, you may have noticed things look a little different. The company is now finalizing the rollout of a new, cleaner look-and-feel for Pages, which does away with tabs in favor of left-hand side navigation, and makes the Page’s call-to-action button – like “Sign […]

The social app redundancy engine

The social app redundancy engine

Tumbled glass has a definite appeal: It’s eye-catching, has a pleasant variety of colors, and feels nice in the hand. And making it just takes time, and repetitive motion – throw some glass in a rock tumbler for about a week and voila – what comes out is better than what came in. But it’s […]

Facebook snatches up team from Eyegroove, a musical selfie app

Facebook snatches up team from Eyegroove, a musical selfie app

The team from a startup called Eyegroove, a “musical selfie” app, has joined Facebook. According to a message on the company’s website, most of the small team who worked on the app will now be focused on building new experiences for Facebook users that will help them to “create, share and connect.” Founded in late […]

Facebook built, but won’t launch, a “Facebook Stories” Snapchat clone

Facebook built, but won’t launch, a “Facebook Stories” Snapchat clone

Facebook built its own version of Snapchat Stories, called Quick Updates, but will not release it. Though Instagram Stories launched this week, Facebook isn’t going to follow suit. Quick Updates created a special place to share within the Facebook app but outside of the News Feed. Accessible from a button at the top of the […]

40 photos from Facebook’s “Area 404” mad science laboratory

40 photos from Facebook’s “Area 404” mad science laboratory

Hi! You are about to activate our Facebook Messenger news bot. Once subscribed, the bot will send you a digest of trending stories once a day. You can also customize the types of stories it sends you. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger […]

Facebook tries a new way to release open-source projects

Facebook tries a new way to release open-source projects

Last week, Facebook launched Create React App, a new project that helps React developers get started with their new projects. Turns out, that was only part of the story. Create React App was also the first project to enter the Facebook Incubator on GitHub. The Facebook Incubator is the company’s new process for releasing open-source projects and ensuring […]

Facebook is testing video ads during Live broadcasts

Facebook is testing video ads during Live broadcasts

If you watch a lot of Facebook Live broadcasts, get ready to see some ads. The company is now testing short video ads that will play during breaks in Facebook Live broadcasts, they confirmed to Adage. The move shouldn’t be a surprise for anyone who follows Facebook and their various video products. Video ads are lucrative for Facebook and a […]