Google Home is now available to pre-order for Canadians. Google had announced at I/O this year that it would be coming to the country this summer, but now the smart home speaker with Google Assistant built-in is available on Google’s own online store, as well as at retail partners including Best Buy. In Canada, Google […]
Following a backlash around brand advertising on controversial content, YouTube is making a move to clean up which videos are part of its ad network. The Google-owned has updated the guidelines that govern which YouTube videos can run ads to prevent previous mismatches and assuage both its community of video makers and advertisers. High-profile YouTubers were […]
Google’s “biggest risk is complacency, not innovating, not investing,” said Ruth Porat, the CFO of parent company Alphabet at Code Con on Wednesday. It’s important that we “continue to evolve what the user experience is,” she added, emphasizing that technology companies need to keep coming up with new ideas to stay ahead. Porat said we […]
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and […]
Google Home has spent the past year catching up. No surprise, really. The Echo had a roughly two-year head start on the device. This week, the smart home hub celebrated the one-year anniversary at I/O of its announcements with a few key additions aimed at making its product a true competitor. From the looks of […]
Have you ever wanted to come face to face with YouTube commenters? Yeah, me neither. Nevertheless! Today, Google announced that instead of adding text comments in YouTube VR, the company will be making shared rooms where users can chat by voice in VR. The company didn’t detail whether this would be random users, so we’ll have to […]
As Google looks for ways to keep people using its own mobile search to discover content — in competition with apps and other services like Facebook’s Instant Articles — the company is announcing some updates to AMP, its collaborative project to speed up mobile web pages. Today at the Google I/O developer conference, Google announced that […]
For the last few years, Google’s skunkworks ATAP unit always held its own keynote at I/O, Google’s flagship developer conference. Often, this was where Google would show off its most experimental and interesting projects — and sometimes, this ATAP keynote was actually more fun than the larger, flashier I/O keynotes. This year, however, ATAP is […]
Google announced today a change to its Google Play platform that will allow app makers to now place ads on the Google Play home page and app listing pages. These ads are an expansion of Google’s previously announced “Universal Ad Campaigns,” which are designed to simplify the process of advertising across Google’s online properties – […]
Intel, Salesforce, eBay, Sony, SAP, McKinsey & Company, Zalando and Cogitai are joining the Partnership on AI, a collection of companies and non-profits that have committed to sharing best practices and communicating openly about the benefits and risks of artificial intelligence research. The new members will be working alongside existing partners that include Facebook, Amazon, Google, IBM, […]