dubblefilm, the brand best known for its unique film stocks, has launched its first 35mm camera. The SHOW is an affordable 35mm camera that’s basically a reusable “disposable camera” that’s cheap to buy and fun to use.

The dubblefilm SHOW features a lightweight (3.5oz/100g) body that has a built-in flash powered by a AAA battery.

On the front of the camera is a 32mm f/8 lens that focuses from 1m to ∞ and shoots with a shutter speed of 1/125s. The viewfinder has 70% coverage, and there’s a manual film rewind on the top of the body.

“SHOW can use any color or black-and-white 35mm film,” dubblefilm says. “We recommend 100/200 speed film for very sunny conditions and 400 speed and above for normal conditions.”

Like with a disposable camera, operating the SHOW is extremely simple:

Here are some official sample photos captured with the camera:

The camera costs €55 (~$65) through the dubblefilm website and comes with a cotton neck strap, a custom Nähe case by Hightide Japan, and Riso printed instructions illustrated by Jose A. Roda.

(via dubblefilm via Japan Camera Hunter)